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The web site jeff-mertz.com states the following, "Background Design Concept Visual Development." We noticed that the webpage said " With 18 years experience as a professional in the animation industry, I have had the opportunity to work on a diverse range of productions." It also said " I am comfortable designing in any style, and have experience in both traditional and digital mediums. The process of creating with a team of other artists and directors is something I both enjoy, and find essential to making the best work come to life. Thank you for viewing my portfolio." The header had Jeff Mertz as the highest ranking optimized keyword. This keyword is followed by Mertz, animation, and design which isn't as urgent as Jeff Mertz. The other words jeff-mertz.com used was backgrounds. artist is included but could not be viewed by search crawlers.